Design and branding of new digital franchise Easypinz.
A suite of new digital applications for the ipad and (in future Android) to make planning events and special occasions more fun. Easypinz for weddings is one such application. Designed to help brides and grooms plan their wedding via a free downloadable ipad application.
A vibrant brand was required to break through the corporate norm of wedding planning visuals and the Easypinz master brand inherits this vibrancy which in turn forms the basis of future apps and franchise ideas. The "Tap, Pin, Plan" is a universal strap line for digital apps and is also a call to action for what you do with the applications.
Having designed the initial brand, Orchard were commissioned to devise a simple user friendly layout for the iPad. Working closely with Abannan developers, Orchard proposed a clean but adaptable layout which aims to use the screen space and off screen space as much as possible.